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A Food Revolution

A few weeks ago, we started a revolution. A revolution that we hope will generate dialog and debate, and eventually contribute to better food in Swedish hospitals, preschools, schools and elderly care.

On January 11, it was exactly one year ago that our graphic designer Anna’s husband lost his battle against leukemia. In his honor, we wanted to do something important. So, a couple of weeks ago we launched a hashtag called #sjukmat and posted a manifesto about the food in Swedish hospitals. The hashtag is a combination of the Swedish words for sick and food, and in our language, the word for sick is also part of the word for hospital (sounds complicated, but don’t worry, it makes perfect sense in Swedish).

Just a few hours later, we couldn’t believe our eyes when we saw how many people had shared the manifesto on social media.

In our part of the world, there’s been an alarming increase in lifestyle-related diseases, like cancer, type 2 diabetes and cardiovascular disease. Preventing these diseases will require changes in behaviors related to physical activity and diet. When medical attention is required, we believe all patients should be served nutritious food that will help improve their overall health, not food that will possibly worsen their condition.

We live in a world in which people start to pay more and more attention to the relationship between food and health. The demand for health food is growing steadily, and this has led to improved access to fresh and healthy food in general. This access is one of several factors that can contribute to better eating habits and positive health outcomes. Progress is being made, but unfortunately, Swedish hospitals are running a bit behind.

In so many ways, we’re lucky to live in a country like Sweden, but still, the food served in our hospitals, preschools, schools and elderly care is loaded with sugars and empty calories. So many of us think that the Swedish Government should spend their money on healthy and nutritious food that will help us stay healthy, and not the other way around.

This is why we started the revolution. We want people to tell their stories, and we want to make a change. Help us spread the word and inspire others to take action. Start your own local food revolution and take the first step towards a change for the better.

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