In newborns or babies with diaper rash and/or diarrhea, you will need to check even more frequently. The best thing is to start applying the formulation as soon as you have your new baby because it can prevent those rashes from happening. I love that hello bello diaper rash cream is an environmentally conscious brand, and free from harmful additives, such as fragrance, parabens, phthalate, simethicone, etc. This seasoned favorite is loved for it’s ability to soothe diaper rash instantly, clever packaging, and logo. If your baby has a rash that persists beyond 7 days, then visit the doctor. Another approach is to block moisture from reaching the skin, and commonly recommended remedies using this approach include oil-based protectants or barrier cream, various over-the-counter diaper creams, petroleum jelly, dimethicone and other oils. It will also help prevent friction from the diaper. California baby diaper rash cream: Can be purchased at many grocery stores and amazon. If your baby has sensitive skin and gets rashes often, you may want to use it at every diaper change.